CAMPAIGN & ACTIVATION – #LiveThinkPink

A trip to New York inspired a campaign idea for Think Pink, a client of Big Fish Event. Everyone prints the coffee cup – we are going to be bold and change the colour of the lid to PINK. We found a manufacturer in China, imported a container load and struck up some great relationships with many brilliant café outlets in Victoria. Brunetti was our first coffee partner to come on board and the campaign has begun. Each coffee sold sees a donation made to Think Pink to support the Living Centre delivering essential services free of charge to women and their families living with breast cancer. It’s a major fundraising campaign that makes a difference today.

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