SPONSOR ACTIVATION – Pop Up Supermarket

Pop Up Super Market 2014

Coles decided to engage as a sponsor for the Santos Tour Down Under, but couldn’t see their way through the complications of creating a sponsor activation in a very complex major event. Big Fish was engaged to come up with the creative concept and solve the many problems of creating 3 sites to operate in a rolling road closure for over 7500 rider. As a rider completing the BUPA challenge, sustenance is needed along the way. Stop in to one of the 3 “pop-up” supermarkets were created to support the riders and give them an amazing experience – “I have done a lot of these participation rides, but never seen anything like this – good on you Coles” Danny Walsh, Rider Bupa Challenge.

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